The untold story of Prabhkiran Singh — the IIT Bombay engineer who built one of India’s first D2C fashion empires from a slum in Mumbai, and is now choosing to walk away from it after 14 years. On March 31, 2026, Prabhkiran Singh will step down as CEO of Bewakoof — the company he co-founded […]
Bewakoof’s Rise: ₹30,000 to ₹200 Crore in 14 Years Read More »
In 2025, outrage became a marketing tactic. The data reveals who paid for that experiment, and why attention and revenue are not the same currency. On December 2nd, 2025, Oxford University Press named its Word of the Year. Not “AI”, “sustainability.” OR “authenticity”—the perennial aspirational favourite. The word was ragebait: internet shorthand for content engineered to
Ragebait: The Oxford Word That Cost Brands Billions Read More »
Is this the future of parenting — or just designer babies with a Silicon Valley rebrand? Kian Sadeghi flunked college at 20, received a Peter Thiel fellowship, and then determined that his course of action would be assisting rich people in maximizing babies’ IQs through prep in utero. Yes, you are reading that right. We are talking about a
The $34M Startup That Lets You “Design” Your Baby Before Birth Read More »
1 Lakh job that no one thought was true Ready to be a sleep intern? | #DreamJob | Wakefit Sleep Internship On November 16th, 2019, Wakefit posted an advertisement on LinkedIn stating: Job Opening- Sleep Intern. 9 hours sleep for 100 days. Salary- 1 Lakh. The internet’s response: “It cannot be real” It was. In 2 weeks,
How Wakefit turned sleeping into a 1,000 Crore business Read More »
