Drashti Desai

How Rhode’s Spotwear Marketing Strategy Sold a Pimple Patch Like a Cultural Event

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On April 13th, a skincare brand launched a $16 pimple patch. Within hours, it appeared in celebrity selfies, Coachella recap stories, and more than 75,000 TikTok unboxings. That result did not come from a massive ad budget. It did not come from a revolutionary new formula. It came from one of the most carefully layered […]

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AI in Marketing: What It Actually Does — And What It Can’t Replace

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Only 6% of marketers have fully implemented AI into their workflows. 80% feel pressured to do so. The gap between those two numbers is where most of the confusion lives — and where the real conversation needs to begin. There is a version of the AI-in-marketing conversation that has been happening for the past two

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Ragebait: The Oxford Word That Cost Brands Billions

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In 2025, outrage became a marketing tactic. The data reveals who paid for that experiment, and why attention and revenue are not the same currency. On December 2nd, 2025, Oxford University Press named its Word of the Year. Not “AI”, “sustainability.” OR “authenticity”—the perennial aspirational favourite. The word was ragebait: internet shorthand for content engineered to

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Leadership in Crisis: 5 Lessons the UAE Taught the World

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When the airspace closed and thousands were stranded, the world was watching. What happened next was real leadership. The event that changed everything. On 28 February 2026, the UAE found itself at the centre of a crisis it did not create. U.S. and Israeli strikes on Iran provoked retaliatory missile strikes on Gulf Arab partners hosting

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Game On! LeBron James & Nike Launch Monopoly Collaboration The Nike LeBron 22 is dropping in two Monopoly colorways alongside a special edition of the boardgame.

Why Are Sneaker Brands Playing Board Games?

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The Genius Behind Unexpected Brand Collaborations  Walk into any sneaker store today, and you might find limited-edition kicks inspired by Monopoly, Uno, or even Jenga. Scroll through Instagram, and you’ll see luxury fashion houses teaming up with board game makers to create collector’s items that sell out in minutes.  This isn’t a random trend. It’s a calculated strategy that’s reshaping how brands think about growth,

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The $34M Startup That Lets You “Design” Your Baby Before Birth

Business News, Case Studies /

Is this the future of parenting — or just designer babies with a Silicon Valley rebrand? Kian Sadeghi flunked college at 20, received a Peter Thiel fellowship, and then determined that his course of action would be assisting rich people in maximizing babies’ IQs through prep in utero.  Yes, you are reading that right. We are talking about a

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BIG NEWS: Israel awards PM Modi the highest honor of the Knesset. ILIN, Another powerful moment in the growing Israel-India alliance standing strong

Terrorism, Trade, and Technology: Why Modi’s Israel Visit Is India’s Most Strategic Move Yet 

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India just made its boldest diplomatic move in decades. Here’s why the outrage only proves the point.  For decades & decades, India stood at the back of the room at every global summit, raising its hand politely, speaking in careful, balanced, diplomatic language that offended nobody and moved nothing.  Always calibrated, cautious & asking: will this upset someone? Will this

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