Insights Archives - Soch Sutra

Game On! LeBron James & Nike Launch Monopoly Collaboration The Nike LeBron 22 is dropping in two Monopoly colorways alongside a special edition of the boardgame.

Why Are Sneaker Brands Playing Board Games?

The Genius Behind Unexpected Brand Collaborations Walk into any sneaker store today, and you might find limited-edition kicks inspired by Monopoly, Uno, or even Jenga. Scroll through Instagram, and you’ll see luxury fashion houses teaming up with board game makers to create collector’s items that sell out in minutes. This isn’t a random trend. It’s a calculated strategy that’s reshaping how brands think about growth, […]

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Cultural Context in Indian Marketing

Insights / Drashti Desai

Lessons from 2025’s Most Damaging Brand Controversy In August 2025, Delhi-based jewelry brand The Olio Stories didn’t just make a marketing mistake — they engineered their own downfall. What should have been a triumphant Independence Day campaign became one of the most high-profile brand collapses in recent Indian marketing history. The tragedy? It was entirely

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Gravity, Ageing, and a Zomato CEO in the Middle of It All

Insights / Drashti Desai

The Internet’s Latest Obsession Yes, we are talking about this, actually. Well, there are days when the internet gives you cat videos, and then there are days when Deepinder Goyal shows up talking about how gravity might be the reason we age. And just like that, your entire timeline is divided into two groups: People are wondering if they

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