Case Studies

Ragebait: The Oxford Word That Cost Brands Billions

In 2025, outrage became a marketing tactic. The data reveals who paid for that experiment, and why attention and revenue are not the same currency. On December 2nd, 2025, Oxford University Press named its Word of the Year. Not “AI”, “sustainability.” OR “authenticity”—the perennial aspirational favourite. The word was ragebait: internet shorthand for content engineered to […]

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The $34M Startup That Lets You “Design” Your Baby Before Birth

Is this the future of parenting — or just designer babies with a Silicon Valley rebrand? Kian Sadeghi flunked college at 20, received a Peter Thiel fellowship, and then determined that his course of action would be assisting rich people in maximizing babies’ IQs through prep in utero.  Yes, you are reading that right. We are talking about a

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